Some highlights of how we’ve used the power of clarity and charisma to unlock business growth.

For more in-depth case studies,
contact us.

——

Hitachi Digital Services
Defining a custodian for the future.

The corporate spin-off from data storage specialists Hitachi Vantara, led to Hitachi Digital Services.

Our rapid process delivered a business story, strategic framework and identity that propelled Hitachi’s quest for innovation that contributes towards a sustainable society.

What was delivered
Business narrative — Positioning — Naming strategy — Visual identity — Verbal identity — Animation — Brand photography — Governance — Brand training.

Outcome
Delivered within 12 weeks — from briefing to launch.

——

Richemont International
Creating an ecosystem of intelligence.

Lost and stolen watches and jewellery have become an expensive headache for the luxury and insurance industries.

We created Enquirus — a neutral, digital platform spearheaded by Richemont International — designed to help the global luxury industry address watch and jewellery crime worldwide.

What was delivered
Research programme — Brand strategy — Positioning — Visual identity — Verbal identity — Website — App design

Outcome
172,000 sign-ups, 200+ partners within 3 months of launch.

——

Amman Minerals International Tbk
Applying brave thinking to create the best legacy.

Indonesian copper-and-gold mining company AMMAN, needed to articulate its brand beyond the boardroom to drive cultural change.

Leveraging high performance and capability and running at world-class KPIs, they had an increasing need to control and sharpen their thought leadership position.

More importantly AMMAN needed to engage employees and communities towards the future and ensure that everyone felt the benefit. 

We branded from the inside and out, galvanising them internally to educate externally on the tough decisions and communicate a focused and coherent roadmap that built trust and confidence.

What was delivered
Corporate purpose — Brand strategy — Visual identity — Verbal identity — Organisational culture — EVP — Governance — Training

Outcome
Valued at $28bn, AMMAN have become the first Indonesian mining company to be ranked in the Global Top 50.

——

Dirt
Defining the true pioneers in neuro-science.

We partnered with a bunch of courageous entrepreneurs to create an analytics platform based on neuro-scientific technology.

Creating their proposition, brand positioning and name brought provocation and reality together in a way that was both daring and engaging.

What we delivered
Brand strategy — Positioning — Naming — Brand narrative

Outcome
$8m secured Series A funding.

——

E:ON
Establishing the next phase of growth.

The creation of the E.ON corporate purpose “We has no limits’, highlighted that the E:ON master brand wasn’t driving momentum across all markets and its portfolio of 40+ organisations and brands reflected an inward-looking legacy perspective. 

Being the business looking to play a role in peoples lives, regionalism was undercutting the interests of the wider business. This meant that greater emphasis of the E.ON master brand was required to support the ambition of becoming the leading energy supplier across Europe.

What we delivered
Research & insight — Brand architecture — Portfolio strategy — Governance — Internal engagement — Training

Outcome
A streamlined portfolio improving internal and external efficiencies.

——

AMX (Asset Management Exchange)
Reimagining the world of investments.

We helped define, articulate and grow a visionary idea for the investment ecosystem. By moving away from the old industrial way of doing business towards a more modern approach,

AMX now allows investors, asset managers and service partners to interact and transact in one place through the institutional funds platform.

What we delivered
Research & insight — Brand strategy — Positioning — Visual Identity — Verbal Identity — Governance — Brand training

Outcome
The success of the brand programme led to improved brand reputation and played an integral role in the acquisition by Carne Group.